Consumers today have more choices than ever in regards to getting technical support and a variety of options in regards to internet marketing. Search engines today deliver so much relevant information that it can become increasingly difficult to figure out how to really move forward within the world of marketing today. You may think that it’s a matter of simply looking into a tutorial, a video, or even an eBook online, but that’s not true. The true power of search engine optimization is going to be held within the professional market place. That’s where the good and the bad come together. If you’re looking at hiring one of the many SEO Companies that are out there, you’ll want to take into account several factors, including how to denote whether one is working on black hat implementation or not.
Whenever you work on anything, not just in the technical world, but anything you can think of, there are shortcuts. Regardless of what it is, driving, repairing gutters, jogging, dieting, everything in the world that you can work on has shortcuts. The same is true for technology and those that provide certain elements of the world of tech. When it comes to internet marketing, anything that becomes a shortcut can be labeled as a hack. The term has been worked through popular culture and just about everything seems to be something that people are labeling as a “hack”.
In technology, hacking is not always ethical. When someone is doing this unethically, they are considered black hat hackers. This is a very simple and sometimes antiquated terminology, but it is relevant to the world of search engine optimization. When someone is delivering services within this arch, you will find that they are not focusing on the right, ethical ways to implement marketing strategy. As a result of using any sort of black hat services, you will find that the return on investment is absolutely horrendous.
SEO Companies Still Do It
Yes. SEO companies still find a way to cheat the system, and they are able to even “game” search engines from time to time. However, you will find that doing this type of work is going to cause you to lose out on a huge movement forward. If you hire a company that is going to cause you to lose market share, then you will definitely end up penalized. They won’t tell you that they are doing these things outright, but they will definitely do them and take your money.
The reason why companies do this on a regular basis is simple, no one knows what the search engine algorithms are. As long as Google and Bing continue to keep the public out of how they rank sites, everyone is guessing and throwing darts to see what works. Whatever seems to work, bloggers publish articles about how they made miraculous gains by “hacking” the system. Any way a company can make a quick buck, they will go for it, even if it is deemed unethical.
What’s The Worst That Could Happen?
Well, at first glance, you will lose traffic. As soon as search engines find that your site is gaining unprecedented success that doesn’t signal natural implementation, you will start to see a decline in traffic. Not only will you see a decline, you will see a collapse. Look online for images of companies that received a penalty from Google, and you will see a huge decline in traffic. Repairing that means that you first have to admit that you’ve done something wrong, and then fix it according to the terms of service that they have placed.
At the worst end of the spectrum, if you decide to cheat the system and hire one of the many SEO Companies, you will end up delisted from search results. That means that your URL will not be listed at all within the search results. Even if you look for your URL, you will not be listed first, and that’s a huge smack down. Some companies have seen this, and it’s hard to overcome. It’s nearly impossible to get over the hump of being left out of search engine results, and will completely cripple your reach overall.
Rebuilding The SEO Placements Without Black Hat Techniques
The best way to go about working within internet marketing is a slow and steady method. Look for companies that focus on long term placements rather than working on shortcuts. If anyone promises you to end up on top of any search engine within a short span of time, don’t trust them. If any site says you can get bulk backlinks for cheap, or traffic generated fast and easy, don’t believe it. In fact, don’t take any shortcuts that can be taken within the world of optimization. If you see someone claiming that they’ve found a good hack, or they’ve been able to find a “secret” way into search engine traffic, don’t believe the hype.
Instead, focus on slowly building backlinks, content, and generating the right elements of optimization. Focus on hiring a good company that will take their time building you a custom strategy for marketing. Once that’s in place, you will see a huge return on your investment. Don’t isolate yourself in one corner, focus on the bigger picture, and stay away from the black hat companies.